The Development of Chinese Craft Beer Culture
In the era of rapid industrialization, industrial products flooded every corner of society. For this reason, many people began to pursue something with a strong personality and pursue artificial and hand-made traces to show differences between themselves and others. In this context, craft beer, the American popular culture that began in the 1980s, has gradually entered China and developed rapidly in a short period of time. The reason why it is called "craft beer" is to compare it with "industrial beer", with "small", "independent", "traditional" three characteristics, that is, craft beer is an independent small factory, there are Innovation and production of distinctive products are not controlled by big wineries. The craft beer cannot be viewed from an industrial perspective. After all, it embodies very strong personal emotions and perspectives. The output is not a lot of wine, and the humane temperature that industrial products c...